Rich business messaging (RBM) is a messaging platform which allows businesses to engage with their customers relating to customer service, transactions, and other matters.
It is delivered to users through their mobile service provider. RBM aims to boost interaction above and beyond what a standard SMS text message can obtain with rich media, interactive messaging, analytics and branding. Though SMS is still around, RBM is becoming increasingly popular for business operations as companies utilise external rich communication apps like WhatsApp and Facebook Messenger.
