Omnichannel messaging refers to solutions that allow Enterprises to send messages to their customers on whichever messaging platform that they prefer.
This can encompass SMS and RCS but also the range of other OTT players like Whatsapp, Viber, WeChat, Telegram and more. A routing system that intelligently assesses the correct platform to terminate the message relies on a database of user preferences and also significant admin investment on the part of the organizations selling this Omnichannel offering to businessses. This admin overhead would include registering with OTT operators among other things.
